In light of our target market, the internet will be one of the primary strategies for selling Georgia Tech's prototype house.

Presenting the house on the web will facilitate easy access to a whole range of information and options within the house.

The intent by the Georgia Tech team is to enable consumers across the country, particularly our target market consumers, to "order an energy-efficient, high-performance solar house online" through a user-friendly interface that will offer consumers choices on the size, grade, and finishes of the house that fits their lifestyle and budget.